If you are a social or environmental activist, reading this little book might be the best investment you ever make.

Here’s the question: Despite our persistent efforts, and high-profile campaigns involving millions of people, why are we not making more progress on social and environmental issues?

Instead, we are witnessing more poverty, more inequality, more chronic disease, more social breakdown, worsening pollution, and ever-increasing carbon emissions.

Could it be that the strategies we employ as activists are actually sustaining the problems we’re trying to address?

With touching honesty and humility, Youngson shares the five biggest mistakes he made in a decade of campaigning, and how his counter-intuitive new strategies led to international success.

‘Powerful, insightful and life-affirming. A recipe to empower each of us to be change-makers not only of ourselves but of the world.‘ – James R Doty MD. Bestselling author of ‘Into the Magic Shop: A Neurosurgeon’s Quest to Discover the Mysteries of the Brain and the Secrets of the Heart’

‘Brilliant, poignant, important… fundamental to building the next generation of leaders.’ – Maureen Bisognano, President Emerita and Senior Fellow, Institute for Healthcare Improvement.

‘This book is a gift for us. Robin shows us how to confront our own wisdom and ways of doing things, to consider and embrace a new path of possibilities. Truly the book is a winner.’ – Marilyn Turkovich, Director, Charter for Compassion.

‘The very heart of UPLIFT spirit, beautifully expressed in your wonderful book.
Already sharing it all over with great joy’. – Bharat Mitra, Founder UPLIFT